Premium Lamb Liver 150g
Chew Level 1 (Moderate)

• Old-time favourite chew: Dehydrated the old-fashioned way, Lamb Ribs are perfect for dogs who love a hearty chew.
• Promotes Teeth & Gum Health: :ore than just a treat, these ribs act as a natural toothbrush, scraping away plaque and tartar while massaging gums for top-notch dental health.
• Iron Rich Nutrients: Packed with iron, they help support energy levels and overall vitality.
• Well Balanced Flavour & Chewiness: Soft cartilage ensures a safe chew, while the rich, meaty flavor makes it a tail-wagging favorite.

Chew Level: ●●●

• Soft Chew: Gentle and easy to chew, ideal for puppies, seniors, or dogs with sensitive teeth.
• Moderate Chew: Slightly firmer texture, offering a bit of resistance but still manageable for most dogs.
• Medium Chew: A balanced chew, providing a satisfying challenge for average chewers.
• Tough Chew: Firm and durable, designed for dogs who enjoy longer chew sessions.
• Power Chew: Extremely tough and long-lasting, perfect for strong chewers who need extra durability.
  

Disclaimer: Chew levels are just a guide—some dogs didn’t get the memo! If your pup treats a “Tough Chew” like it’s a snack, or takes a week to finish a “Soft Chew,” don’t worry—they’re just keeping life interesting. Always supervise and let the chew time adventures unfold! 🐾

• Grain Free
• Gluten Free
• Single Ingredient

What does Prime Safe means to you?

1. Our PrimeSafe license is your assurance that we are fully committed to the safety and wellbeing of your pets.

The license is granted only to businesses that meet stringent food safety and hygiene standards for a pet food establishment, and we're proud to say that we have exceeded these standards consistently.

2. Compliance with State Regulations

In the highly-regulated pet food industry, holding a PrimeSafe license is not just a luxury; it's a legal necessity. With our license in place, you can rest easy knowing that we're operating within the bounds of the law, sparing you any uncertainty about the treats you feed to your furry friends.

3. Enhanced Consumer Trust

We understand that when you choose pet treats, you're choosing products that play a vital role in your pet's health and happiness. With our PrimeSafe license, we provide you with the peace of mind that our treats are not just delicious but also safe. It's your guarantee that we prioritise the quality and safety of our products above all else.

4. Market Access and Competitive Advantage

Thanks to our PrimeSafe license, we have access to a wider network of retailers, and wholesalers, which means our products are readily available to you. The license also sets us apart from the competition, signalling to you that we've taken every measure to provide you with treats you can trust.

5. Rigorous Quality Control

Maintaining our PrimeSafe license requires regular inspections and audits to ensure that we continue to meet and exceed food safety standards. This ongoing quality control means that we're continuously improving our processes and products to better serve you and your pets.

6. Proactive Risk Mitigation

Our commitment to food safety doesn't end with obtaining the license. It's an ongoing journey, one that allows us to identify and address potential issues before they become problems. This proactivity reduces the risk of recalls and other issues that could impact your pet's treats.

7. Recognised by Industry Authorities

Our PrimeSafe license is a mark of recognition from a reputable authority in the industry. This demonstrates our dedication to being a trusted and reliable supplier of natural treats and sets us on a path to become a leader in the Australian pet food industry.

What is HACCP?

‘HACCP’ stands for Hazard Analysis Critical Control Points, and is a food safety and risk assessment plan that was initially developed in the 1960s by NASA and a group of food safety specialists. These two groups came together to solve two critical problems facing NASA's crewed space missions: crumbs and disease-producing microorganisms (e.g. bacteria, viruses) or toxins.Today, HACCP principles form the basis of Food Safety Programs that are accepted worldwide. HACCP principles can be applied to processes throughout every stage of the food supply chain, including production, preparation, packaging and distribution, and are used to manage food safety across many different types of food businesses.

What are the 7 principles of HACCP?

HACCP outlines seven principles that are key to ensuring the safety of food. They are:

1. Conduct a Hazard Analysis The initial process of identifying potential hazards that could occur in a food business
2. Identify Critical Control Points A Critical Control Point (CCP) is a point in the food preparation process where hazards can be reduced, eliminated or prevented.
3. Establish Critical Limits A critical limit is the maximum or minimum value to which a food safety hazard (biological, chemical or physical) must be controlled. Often critical limit guidelines are set by government regulators.
4. Monitor Critical Control Points Monitoring each CCP is essential to make sure that hazards don’t go beyond the critical limits set. Generally, monitoring can be broken down into four different categories: observation, sensory, chemical and physical.
5. Establish Corrective Actions If a hazard exceeds its critical limit, a corrective action must be taken. Corrective actions are either immediate or preventative.
6. Establish Record Keeping Comprehensive and up-to-date records must be kept of any hazard along with details of any corrective actions. These records are kept together in a living document called a Food Safety Plan which forms part of a Food Safety Program.
7. Establish Verification Procedures Verification procedures can help determine if your HACCP Food Safety Program actually works to prevent the hazards identified. It is important to perform an audit of your Food Safety Program at least once a year to ensure that everything is working.